Design Thinking and Agile Development.

Challenge: It is a mobile application developed to optimize sales force activities in the pharmaceutical sector. Inspired by the integration of B2C applications, the solution adopts an activity convergence approach for the B2B corporate environment, providing a complete experience for sales professionals. However, the previous version was built using an outdated programming language, leading to user experience issues and difficulties in implementing new features. As a result, the platform became less attractive to representatives, negatively impacting productivity and customer satisfaction.

What was done: The project focused on developing a new version of the app using Flutter to create a robust, high-performance application with an excellent user experience. Following best development practices, the code was modularized to ensure scalability and efficient maintenance while maintaining visual and functional consistency across different devices. The product design was carefully planned based on Design Thinking principles, placing the user at the center of the development process. The new interface was designed to provide smoother and more efficient navigation, integrating all functionalities into a single platform. Additionally, the project leveraged the Scrum framework, a widely recognized approach that fosters agility, collaboration, and flexibility in development. Through structured ceremonies such as daily stand-ups, reviews, and retrospectives, the team maintained constant alignment and a clear vision of the objectives to be achieved.

Results: The project delivered a fully revamped user experience, providing representatives with a more practical and efficient solution to meet their needs. The use of Flutter enabled rapid iteration in development and feature implementation, ensuring a uniform and consistent user interface across mobile devices like smartphones and tablets. This technological choice ensured robustness, high performance, and an integrated experience across different platforms. The dynamic approach promoted by the Scrum framework was fundamental to the project’s success. By fostering transparency and adaptability, Scrum allowed for quick adjustments in response to new challenges or priority changes. Moreover, continuous communication and incremental value delivery enhanced the team’s efficiency, directly contributing to the project’s objectives.